Google Analytics is probably one of the most used website statistic apps. It can be hard to find the information you are looking for. On this page we will try to show you around in Google Analytics so you know exactly how many people visit your publication and where these visitors are from and how they found it.

The dashboard you see when you log into Google Analytics can be edited so it shows the information that is most important to you. On the left side is menu to navigate trough the application.

Click Audience and Overview to view the overall visitor information of your publication. From here you can click on links for more information about the country, language, browser etc. If you want more information you will see more menu items under Audience in the left menu. You can choose from which period you want to see the data by clicking on the dates in the right top part of the screen.



If you want more information about your publication and see the most visited pages. Click the Behavior button in the left menu. If you don't see it you have to scroll in the menu or close one of the active menu items. Now click overview again to see the most important parts in one screen. You'll see the page views, the avarage time visitors spend on a page and the pages that got the most visits. Click on links in the overview or in the menu on the left for more information.

The other thing you probably want to know is how your audience came to your publication. Click Acquisition and Overview. On this page you can click around to find out more about the keywords they used to find your publication or the sites from where they click to your publication (referrals)

If you want to learn more about Google Analytics you can learn everything about it here: https://analytics.google.com/analytics/academy/