The following article is using a Google Analytic Demo Account for demonstration purposes.
Google Analytics, while it can be complicated and take some time to master, in the right hands, can become the best tool to monitor and analyze the publication that you have connected through Google Analytics. Being able to see what the consumer find the most interesting and what gets the most viewers to see your publication can be a make or break to make a publication viral.
Simply using the basic tools of Google Analytics is only the first step and won't give you the best results when it comes to planning the future for your publication. In this article, I will run through the more advanced features and methods for seeing more detailed data and advanced information about a publication through Google Analytics. But if you need to learn more, then I recommend visiting this: https://analytics.google.com/analytics/academy/ This article will tell you everything from beginner to master of Google Analytics.
Starting from the Google Analytics Homepage, (Which displays how things are happening, such as how many users, where from etc.) clicking the Audience link and underneath that the Overview link will take you to a complete overview of the current users viewed/viewing your publication. You will see a lot of information from how many users have visited your publication to the average watch session of all users and much more. This overview panel is very easy to understand, it gives you a general overview of how well your publication is doing with the user and if it keeps their interest or not. It also allows you to view this information on an hourly, daily, weekly or monthly basis.
You can also view a Real-Time version of data. Basically allowing you to see what users are viewing and where from (and more) from one area. Click the REAL-TIME section on the left of the dashboard, then select Overview. This page will give you an overview of the real-time information that is coming in from the publication, such as the current amount of users viewing the publication at the current time, where they are viewing from and how long they have been viewing for.
The other tabs under Overview, such as Locations and Traffic Sources will give you more specific information based on the title.
Basic knowledge of the dashboard can allow the user to see general information of how well their publication is doing and what really peaks the interest of their viewers.
Using Audience Overview to demonstrate an advanced way of viewing data.
You can compare two types of data and see the outcome of those together, using the drop-down options from above the main graph of an overview page. You can then select a recorded data type and then select the second one, the dashboard then generates the graph to give you an accurate comparison between the two. Ex. I will use Users vs Avg. Session Duration, which then generates a graphic of the user's average session duration of the publication. On top of this, you can then view this graph in an hourly, daily, weekly, or monthly basis, using the appropriately labeled buttons above the graph to the right side.
You can apply the Key Metric field (Such as the Data type vs Data type) to most of the titled tabs on the left of the dashboard, for example, allowing me to see what is the most interesting when it comes to users of new sessions.
I can view the number of clicks for certain countries by navigating through the dashboard. To do this go to the panel on the left side of the dashboard, click on Acquisition then Search Console and then selecting Countries. Acquisitions is a general overview of how people are coming to find the publication. The Countries tab then organizes the Acquisition data into different countries. Then categorizing the information such as Impressions, Clicks and Click Through Rate (and more). This makes knowing how well you are doing with sharing your publication and which people kinds of people find the publication interesting and how international your publication can go.
To learn more on Google Analytics, be sure to visit the link at the top of this article, Google Analytics is an incredibly powerful tool for displaying data based on the product you have linked to it.