Content personalisation in Maglr Pro can be used to deliver personalised content based on your target audience's personal data. Data such as their first name and email address and other data you have available from your CRM tools, like interests. Our Personalize & Send module is a feature that lets you tailor the replaceable texts on your publications to match keyword parameters, elements and other sources, using external variables you can attach to the final URL.
Using URL parameters
This is a more advanced way to create personalized publications by adding and adjusting URL parameters. The replaceable content will automatically change depending on which type or name you give to the different parameters. In order to personalize content with URL parameters, your first need to know how to add personalizable content to your project.
Once a publication is published and set to active with the option for personalizable content you have the ability to send out personalised publications.
You can insert URL parameters into your publication URLs so that these parameters will activate and replace information or content within your Maglr publication. URL parameters are made of a key and a value separated by an equals sign (=) and joined by an ampersand (&). The first parameter always comes after a question mark in a URL. For example:
Content-modifying parameters pass information to the specific page and are required to be set in the final URL exclusively. The example as above would send someone directly to the Maglr Presentation publication page where the parameter changes the replaceable content to 'Marvin'.