Content personalisation in Maglr Pro can be used to deliver relevant content, based on your target audience's personal data. Data such as their first name and email address and other gathered data from CRM Systems like interests and motivations.
When you publish the right content and experience to the right person at the right time, you stand a better chance of making your readers feel heard, having more meaningful interactions and nudging them to convert. Examples of personalised content can range from a highly targeted call to action to a revolving interactive landing page based on geographic or industry-specific segments.
There are two options to send out personalised content to the recipients:
Using our dashboard
Go to the Send-tab in the Maglr dashboard and choose a publication or presentation, select the pages you want to send and personalise the content. The recipient will receive an email with a link to the publication.
Using URL parameters
There is also a more advanced way to create personalised publications by adding and adjusting URL parameters. The replaceable content will automatically change depending on which type or name you give to the different parameters.