Understanding the Dashboard Statistics
Once you have created and shared your publication, you obviously want to know how it is performing in terms of visited pages, time per session and interactions. It is important to know what your audience likes to read and view. To determine the success of online publications, we have created a standard analytics dashboard that will visualize the data so that you can analyze the metrics quick & easy.
Warning: your Maglr statistics cannot be displayed if you have an AdBlock browser extension enabled. Please disable this before viewing the statistics.
Note: statistics are only available after you have activated and published your project online.
Starting from the Maglr Dashboard, go into the Projects tab and select the project you want to see the analytics overview. You can also go into Settings to access your environments' global statistics directly through the dashboard, or go directly to the statistics of a specific page via the analytics-icon next to the page settings.
This will then load a page that will display the statistics data of the complete publication or the custom embeds or single pages that you have shared separately.
Once this page is loaded, you will see all visitor information regarding your publication, organised into different categories.
When an user visits your publication a session is started. Within a sessions multiple pageviews and events are measured. A regular visit contains one visit, but when there is 30 minutes between two pageviews (or events) a new session is started.
For example; A visitor is clicking through three pages in the morning, leaves his browser open and continues with the following two pages in the afternoon. In this case we measure one visitor with two different sessions.
First session
Start session 10:05
Pageview 1
Pageview 2
- Start video (event)
- External link (event)
Pageview 3
- End session 10:23
Second session
Start session 15:33
Pageview 4
- Open group/layer (event)
- Submit form (event)
Pageview 5
End session 15:38
By using sessions we can define the start and end of the journey a user takes.
This section will give you an overall view of the data of the selected publication, with highlighted scorecards for _Visitors, Sessions, Pageviews, Mobile visitors, Average time per session, Average time per session, Engagement, Average pages per session, and Average scroll depth.
Visitors
A unique visitor is calculated within a timespan of 24 hours based on anonymous IP & browser agent footprint.
Sessions
A session can tell how many times a unique visitor returns on your publication. When the time between two pageviews is kept within 30 minutes, all pageviews combined are calculated as one session. If the unique visitor returns one hours later, a second session is started.
Pageview
Each page opened within a publication is calculated as a pageview. When a visitors reloads a page, or is moving back and forward through a publication, the pageviews are counting up.
Mobile visitors
The amount of visitors used a mobile device to read the publication.
Average time per session
Total time spent on publication divided by amount of sessions.
Average time per page
The average time per session divided by the average pages opened per session.
Engagement
The average percentage of sessions where the visitor is: 1. opening more than two pages. 2. Is interacting with clickable element inside the page. 3. Is staying longer then 15 seconds on the page without any interactions (reading).
Average pages per session
The average amount of pages a visitor opened during each session.
Average scroll depth
The average percentage (of all pages within this selection) a visitor scrolled down the page in indicative steps of 25%. (Only for Pro pages)
Hovering over a label will show you a more detailed description on the specific topic.
You can then view the range of the statistic in terms of time by clicking the drop-down menu on the left. this will then show more data depending on which date range you select. The data will automatically update after selecting your desired period.
On the top right, two buttons are shown. The 'circular'-button refreshes the statistics to update them, while the grey 'print'-button will open a popup menu through which you can print all of the data, or preview and save it as a PDF document.
At the top of the Analytics overview you will see a timeline graph, displaying the number of unique visitors (users) and sessions the publication has gathered. The timeline of this graph shows the selected dates chosen from the drop-down menu on the left.
The 'Page overview' shows specific data for each page within the publication, such as its visitors, sessions and the average time spent per page. These pages can be clicked to reveal more of their data, such as its events that were triggered.
You can also see the ways in which the publication/page could be shared on the top right, which can be clicked to see how your 'Embed' has performed for example.
Seen by
The percentage of visitors (from the total of unique visitors within this selection) that has opened this page.
Visitors
The number of unique visitors who viewed the page.
Sessions
The total number of sessions (visitors who return to the project, with an interval of 30 minutes).
Views
The number of times this page was viewed. This value is not unique. If a visitor reloads the page or returns to an already visited page, this value will increase.
Entry
The entry page is the first page within a series of pageviews. This will normally tell where the visitor started his journey.
Exit
The last in a series of pageviews within a session is the exit page. This will give you a good indication where visitors are stepping out of your publication.
Bounce
The percentage of visitors who entered this page, but left immediately without interacting.
Time per page
The average time a visitor spent on this page.
The section of Interaction per page - called events - shows data based on the interactions or uses of elements that are on a specific page of a publication. These are defined by an event category, actions and labels to show the total of (unique) events. You can also filter the statistics per page by clicking a specific page from the 'Page overview' section.
This section shows where your publication was most popular in terms of language, country and city.
This section shows through which 'Referrer' your traffic came from, such as Google or any of the social media channels through which you shared the publication. You can also see the Campaign, Source & Medium being displayed, showing the info for any UTM codes you added to the url that was shared. Clicking any of these sources will apply a filter to the statistics, segmenting your data even further.
For more info on UTM codes, please click here).
At the bottom of the analytics overview, you will see all different types of Operating Systems (OS), Browsers, Platforms & Screen types that were used to display the publication. This data can be useful to segment the amount of people that viewed the publication from their mobile devices for example.
Note: this page displays the default (privacy friendly) data Maglr collects when your publications are published live. For more detailed info, or if you desire more advanced statistics for your publications, we advise to set up Google Analytics and implement Google Tag Manager.
Warning: your Maglr statistics cannot be displayed if you have an AdBlock browser extension enabled. Please disable this before viewing the statistics.
Note: statistics are only available after you have activated and published your project online.
Starting from the Maglr Dashboard, go into the Projects tab and select the project you want to see the analytics overview. You can also go into Settings to access your environments' global statistics directly through the dashboard, or go directly to the statistics of a specific page via the analytics-icon next to the page settings.
This will then load a page that will display the statistics data of the complete publication or the custom embeds or single pages that you have shared separately.
Once this page is loaded, you will see all visitor information regarding your publication, organised into different categories.
To start; what is a session or visitor?
When an user visits your publication a session is started. Within a sessions multiple pageviews and events are measured. A regular visit contains one visit, but when there is 30 minutes between two pageviews (or events) a new session is started.
For example; A visitor is clicking through three pages in the morning, leaves his browser open and continues with the following two pages in the afternoon. In this case we measure one visitor with two different sessions.
First session
Start session 10:05
Pageview 1
Pageview 2
- Start video (event)
- External link (event)
Pageview 3
- End session 10:23
Second session
Start session 15:33
Pageview 4
- Open group/layer (event)
- Submit form (event)
Pageview 5
End session 15:38
By using sessions we can define the start and end of the journey a user takes.
Summary
This section will give you an overall view of the data of the selected publication, with highlighted scorecards for _Visitors, Sessions, Pageviews, Mobile visitors, Average time per session, Average time per session, Engagement, Average pages per session, and Average scroll depth.
Visitors
A unique visitor is calculated within a timespan of 24 hours based on anonymous IP & browser agent footprint.
Sessions
A session can tell how many times a unique visitor returns on your publication. When the time between two pageviews is kept within 30 minutes, all pageviews combined are calculated as one session. If the unique visitor returns one hours later, a second session is started.
Pageview
Each page opened within a publication is calculated as a pageview. When a visitors reloads a page, or is moving back and forward through a publication, the pageviews are counting up.
Mobile visitors
The amount of visitors used a mobile device to read the publication.
Average time per session
Total time spent on publication divided by amount of sessions.
Average time per page
The average time per session divided by the average pages opened per session.
Engagement
The average percentage of sessions where the visitor is: 1. opening more than two pages. 2. Is interacting with clickable element inside the page. 3. Is staying longer then 15 seconds on the page without any interactions (reading).
Average pages per session
The average amount of pages a visitor opened during each session.
Average scroll depth
The average percentage (of all pages within this selection) a visitor scrolled down the page in indicative steps of 25%. (Only for Pro pages)
Hovering over a label will show you a more detailed description on the specific topic.
Date selection
You can then view the range of the statistic in terms of time by clicking the drop-down menu on the left. this will then show more data depending on which date range you select. The data will automatically update after selecting your desired period.
Refresh & Print Analytics
On the top right, two buttons are shown. The 'circular'-button refreshes the statistics to update them, while the grey 'print'-button will open a popup menu through which you can print all of the data, or preview and save it as a PDF document.
Visitors
At the top of the Analytics overview you will see a timeline graph, displaying the number of unique visitors (users) and sessions the publication has gathered. The timeline of this graph shows the selected dates chosen from the drop-down menu on the left.
Popular Pages
The 'Page overview' shows specific data for each page within the publication, such as its visitors, sessions and the average time spent per page. These pages can be clicked to reveal more of their data, such as its events that were triggered.
You can also see the ways in which the publication/page could be shared on the top right, which can be clicked to see how your 'Embed' has performed for example.
Seen by
The percentage of visitors (from the total of unique visitors within this selection) that has opened this page.
Visitors
The number of unique visitors who viewed the page.
Sessions
The total number of sessions (visitors who return to the project, with an interval of 30 minutes).
Views
The number of times this page was viewed. This value is not unique. If a visitor reloads the page or returns to an already visited page, this value will increase.
Entry
The entry page is the first page within a series of pageviews. This will normally tell where the visitor started his journey.
Exit
The last in a series of pageviews within a session is the exit page. This will give you a good indication where visitors are stepping out of your publication.
Bounce
The percentage of visitors who entered this page, but left immediately without interacting.
Time per page
The average time a visitor spent on this page.
Interactions per page (events)
The section of Interaction per page - called events - shows data based on the interactions or uses of elements that are on a specific page of a publication. These are defined by an event category, actions and labels to show the total of (unique) events. You can also filter the statistics per page by clicking a specific page from the 'Page overview' section.
Visitor info
This section shows where your publication was most popular in terms of language, country and city.
Referrers & UTM codes
This section shows through which 'Referrer' your traffic came from, such as Google or any of the social media channels through which you shared the publication. You can also see the Campaign, Source & Medium being displayed, showing the info for any UTM codes you added to the url that was shared. Clicking any of these sources will apply a filter to the statistics, segmenting your data even further.
For more info on UTM codes, please click here).
Technical information & used devices
At the bottom of the analytics overview, you will see all different types of Operating Systems (OS), Browsers, Platforms & Screen types that were used to display the publication. This data can be useful to segment the amount of people that viewed the publication from their mobile devices for example.
Note: this page displays the default (privacy friendly) data Maglr collects when your publications are published live. For more detailed info, or if you desire more advanced statistics for your publications, we advise to set up Google Analytics and implement Google Tag Manager.
Updated on: 26/02/2024