Once you have created and shared your publication, you obviously want to know how it is performing in terms of visited pages, time per session and interactions. It is important to know what your audience likes to read and view. To determine the success of online publications, we have created a standard analytics dashboard that will visualize the data so that you can analyze the metrics quick & easy.
Starting from the Maglr Dashboard, go into the Projects tab and select the project you want to see the analytics overview. Click the Graph button (list view) or Edit button (grid view) and then Statistics on the left side of the page overview menu.
Reminder: statistics are only available after you have activated and published your project online
This will then load a page that will display the statistics data of the complete publication or the custom embeds or single pages that you have shared separately.
Please be sure to give the dashboard some time to load this data, loading times can depend on the number of elements in the publication and the number of statistics that has to be loaded and displayed.
Once this page is loaded, you will see a lot of information regarding your publication, organized into different categories.
Date Selection
You can then view the range of the statistic in terms of time, by clicking the drop-down menu, this will then show more data depending on which date option you select. Click the green Refresh Button to update and load the statistics again.
Print Analytics
The grey button will popup a menu where you print all of the data or preview and save it as a PDF document.
Visitors
Under Visitors, you will see a timeline graph, displaying the number of unique visitors (users) and sessions the publication has gained. The timeline of this graph is based on the selected date chosen from the drop-down menu option.
Briefing
This section will give you an overall view of the date of the specific publication with highlighted scorecards for Unique Visitors, Pageviews, Unique Pageviews, Average time on page, Mobile users and Bounce.
Popular Pages
Under Briefing, you will see the Popular Pages. This section will show data based on the most popular pages and the basic metrics from that page of the publication. Metrics like (unique) pageviews, average time on page, entry and exit on this page, bounce and interactions.
Interactions per page (events)
The section of Interaction per page - called events - shows data based on the interactions or uses of elements that are on a specific page of a publication. These are defined by an event category, event actions and the total of (unique) events. You can also filter the statistics per page by clicking the drop-down menu located on the top right of this section.
Demography (top 10)
This section shows where your publication was most popular in terms of language, country and city. You will be shown the top ten of every category with its corresponding visits (sessions).
Traffic (top 10)
This section will show where the origin (source) of your traffic comes from, such as a search engine (for example, google) or a domain (example.com). It also shows from what medium, the general category of the source, the traffic is sent from. For example, organic search (organic), cost-per-click paid search (CPC), web referral (referral). Every source/medium also shows what metrics this traffic generates such as page views, sessions, average time per session or on page with its bounce percentage.
Used Devices
The data from Used Devices will show the users of different devices that have viewed the publication, such as a computer, tablet or mobile device. The other data will provide insights on how different devices perform in terms of reading behaviour of their users.
Technical information (top 10)
The last section of our standard analytics overview is the Technical Information. This section shows all of the information about the operating system, software and browser of the user. For example if your audience is looking at your publications with Google Chrome, Firefox, Safari. and so on Also, it provides insights into the numbers of visitors and the resolution, they are viewing the publication in, for example: 1280 by 720 pixels.
This is just some of the information that the dashboard is collecting. If you want to see more and advanced statistics from your publications, then we advise setting up and using Google Analytics and implementing the Google Tag Manager. The GA dashboard displays more advanced and in-depth information from your publications in comparison with other website traffic.
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