Once you have created and shared your publication, you obviously want to know how it is performing in terms of visited pages, time per session and interactions. It is important to know what your audience likes to read and view. To determine the success of online publications, we have created a standard analytics dashboard that will visualize the data so that you can analyze the metrics quick & easy.
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Starting from the Maglr Dashboard, go into the Projects tab and select the project you want to see the analytics overview. You can also go into Settings to access your environments' global statistics directly through the dashboard, or go directly to the statistics of a specific page via the analytics-icon next to the page settings.
Reminder: statistics are only available after you have activated and published your project online.
This will then load a page that will display the statistics data of the complete publication or the custom embeds or single pages that you have shared separately.
Once this page is loaded, you will see all visitor information regarding your publication, organised into different categories.
Summary
This section will give you an overall view of the data of the selected publication, with highlighted scorecards for Visitors, Sessions, Pageviews, Mobile visitors, Average time per session, Average time per session, Engagement, Average pages per session, and Average scroll depth.
Date selection
You can then view the range of the statistic in terms of time by clicking the drop-down menu on the left. this will then show more data depending on which date range you select. The data will automatically update after selecting your desired period.
Refresh & Print Analytics
On the top right, two buttons are shown. The 'circular'-button refreshes the statistics to update them, while the grey 'print'-button will open a popup menu through which you can print all of the data, or preview and save it as a PDF document.
Visitors
At the top of the Analytics overview you will see a timeline graph, displaying the number of unique visitors (users) and sessions the publication has gathered. The timeline of this graph shows the selected dates chosen from the drop-down menu on the left.
Popular Pages
The 'Page overview' shows specific data for each page within the publication, such as its visitors, sessions and the average time spent per page. These pages can be clicked to reveal more of their data, such as its events that were triggered.
You can also see the ways in which the publication/page could be shared on the top right, which can be clicked to see how your 'Embed' has performed for example.
Interactions per page (events)
The section of Interaction per page - called events - shows data based on the interactions or uses of elements that are on a specific page of a publication. These are defined by an event category, actions and labels to show the total of (unique) events. You can also filter the statistics per page by clicking a specific page from the 'Page overview' section.
Visitor info
This section shows where your publication was most popular in terms of language, country and city.
Refferers & UTM codes
This section shows through which 'Referrer' your traffic came from, such as Google or any of the social media channels through which you shared the publication. You can also see the Campaign, Source & Medium being displayed, showing the info for any UTM codes you added to the url that was shared. Clicking any of these sources will apply a filter to the statistics, segmenting your data even further.
For more info on UTM codes, please click here.
Technical information & used devices
At the bottom of the analytics overview, you will see all different types of Operating Systems (OS), Browsers, Platforms & Screen types that were used to display the publication. This data can be useful to segment the amount of people that viewed the publication from their mobile devices for example.
This page displays the default (privacy friendly) data Maglr collects when your publications are published live. For more detailed info, or if you desire more advanced statistics for your publications, we advise to set up Google Analytics and implement Google Tag Manager.
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