Articles on: The editor

Personalise elements

Personalisation replaces texts and images in a publication with details for each reader, such as their name. It works in two parts: you mark headings, texts and images as personalisable in the editor, and the published page then fills them in through URL parameters or a personalised email. Marking elements and using URL parameters are available on every account.


Making texts and images personalisable


You can make heading, text and image elements personalisable in the editor, one element at a time. An image is always replaced completely. A heading or text is replaced completely, or only a variable inside it is replaced, such as [FIRSTNAME] in a heading.


  1. In the editor, right-click a heading, text or image element.
  2. Click Personalise element.
  3. In the Personalise elements pop-up, give the field a name and choose its settings. For a heading or text, you also choose whether the whole text is replaced or only a variable inside it. See Make texts and images replaceable for each setting.


To see all personalisable elements on the page, click the M in the top-left corner of the editor and choose Personalise elements.



Filling in personalised content for readers


A publication's personalisable texts and images are filled in for a reader in one of two ways:


  • URL parameters: add replace=true and a parameter for each field you want to fill in to the publication's link. The parameter name must match the field name you gave the element, in lower case, with spaces and special characters other than hyphens removed. See Personalise texts through URL parameters.
  • Personalized email: in the dashboard's top menu, go to Send > Personalized email to choose pages, fill in the personalisable content and email the publication to recipients. This route can also fill in details of the sender, such as the sender's name or profile image. Sending a personalised email needs the Personalize module. If the Send menu has no Personalized email option, your account doesn't have the module; contact Maglr support to ask about it. See Send a personalised publication.

Updated on: 29/10/2026