Articles on: Share & analyse

Custom content gate

A standard content gate places a ready-made form over your publication. With a custom content gate, you design your own page around the form instead — for example to show additional information or campaign material next to it — and that page is placed over the publication. You design this page in the editor, in a separate micro content project. It can be a transparent fullscreen page or a scrolling longread. As with the standard content gate, you still decide how and when the overlay is displayed.

Image: transparent page used as a custom content gate Example of a transparent animated page on top of a publication.

Create a single project with micro content

Because a custom content gate can be reused across multiple projects, its page is designed in a project of its own. Create a new project and choose the micro content publication type. These are standalone projects consisting of single pages that do not have any surrounding navigation interface.

Design your own page with a form

Add a new page and choose a fullscreen or longread page. You can now design your own overlay in the editor. Create a form with the form module or integrate an existing one with Pardot, Hubspot, Marketo or MailChimp. Click here for more information about the forms module.

Note: by default, a new page has a colored background (mostly white). The page you design here overlays an existing publication, which would preferably contain a transparent background.

Image: example of a page with a Maglr form and transparent background

Don't forget the mobile version

When you have finished setting up the desktop version, you would want to format the mobile version. Do not forget to add the form here!

Choose your page as the content gate

To set this content gate, go to the project and select project settings. Activate the content gate and choose the second option here. Via the dropdown, choose the project and the corresponding page that you want to set as your content gate.

Image: setting your page as the content gate

Note: a project needs to be active before its pages can be used as a content gate. Also, note that the page must contain a form. This is not checked in this selection.

Configure the overlay

Your page and its form are placed on top of the publication in a so-called overlay. To display this overlay, choose:

On which page the overlay should appear. This can be directly on page one, or any other page of the publication.
After how many seconds the overlay should be displayed. This can be immediate or after a couple of seconds on that specific page.
The background color of the overlay can be seen around the form. Make sure that you show some transparency when selecting this color. You can set the background of the form itself within the forms module.
Enabling the close button. This allows your visitors to close the form without having to register. You can choose the color of this button yourself, depending on the underlying surface.

Skip gate URL

If you want to share this project with your already known viewers, you do not need to ask them to register again. We offer a separate skip gate URL for every content gate you create for a project. If a viewer opens this URL, we immediately place a cookie so that the content gate (for the relevant computer, tablet or mobile device) is no longer activated.

Updated on: 05/10/2026