Understanding the Dashboard Statistics

The Statistics page in the Maglr dashboard shows Maglr's built-in, cookieless statistics for your published projects, their pages and your domains: visitors, sessions, pageviews, engagement, interactions, where visitors come from and which devices they use.

Opening the statistics

You can open the Statistics page for all projects in your account, for one project, or for one page.

To see the statistics for all projects in your account:

1. In the top menu of the dashboard, click Settings.
2. Click Statistics.

To see the statistics for one project:

1. Go to Projects.
2. Hover over the three-dot button on the project's tile and click Statistics.

You can also open the project and click Statistics in the project's sidebar.

To see the statistics for one page of a project:

1. Open the project in the dashboard.
2. Hover over the page and click the chart icon (tooltip Show statistics) in the row of icons that appears.

The chart icon only shows for active pages.

Filtering the statistics

The left column of the Statistics page holds the filters that decide which data the report shows. The report updates automatically after each change.

• Project: search for and pick one active project. Under Or filter by domain, pick All traffic to see every domain in your account, or pick a single domain.
• Date range: the period the report covers. The default is Past 14 days.
• Shared format: show only the statistics of one way of sharing, for example Shared as embed. Which formats you can pick depends on the features in your account.
• Active filters: a tag for every filter you applied.

Above the Summary, choose Both page sizes, Desktop version or Mobile version to see the statistics for all visitors, or only for the desktop or mobile version of your pages.

Choosing a date range

To change the period the statistics cover:

1. In the left column, click the Date range dropdown.
2. Pick a preset: Today, Yesterday, Month to date, Last month, Past 7 days, Past 14 days, Past 30 days, Past Quarter, Past Half Year or Past year. Or set your own Start date and End date.

The report updates automatically.

Adding and removing filters

To filter the statistics by a value in the report:

1. Click a row in Visitor info (for example a country or a referrer), or click a page in Page overview.
2. Check that the filter appears as a tag under Active filters in the left column.

To remove a filter, click the x on its tag under Active filters.

Sessions and visitors

A session is a series of pageviews and interactions (events) by one visitor, with no gap longer than 30 minutes between them. When a visitor views a page or interacts again more than 30 minutes after their last pageview or event, a new session starts. One visitor can therefore have several sessions.

For example, a visitor opens three pages in the morning, leaves the browser open, and opens two more pages in the afternoon. Maglr counts this as one visitor with two sessions.

First session

• 10:05: the session starts with Pageview 1.
• Pageview 2, with two events: Start video and External link.
• Pageview 3.
• 10:23: the session ends.

Second session

• 15:33: the session starts with Pageview 4.
• Two events on Pageview 4: Open group/layer and Submit form.
• Pageview 5.
• 15:38: the session ends.

To learn how Maglr measures statistics without cookies, read How our native statistics work.

Summary scorecards

The Summary section of the Statistics page shows nine scorecards for the selected project, page or domain and date range. Visitors, Sessions and Pageviews also show how much the number changed, as a percentage with an arrow: green when it went up, red when it went down. Engagement shows the change in bounces (sessions without any interaction) instead, so a green arrow pointing down means fewer bounces and a red arrow pointing up means more. Hover over a scorecard label to see its description in the product.

• Visitors: the number of unique visitors. A unique visitor is counted within a timespan of 24 hours, based on the visitor's IP address and browser, without cookies (How our native statistics work).
• Sessions: the number of sessions. A session is a series of pageviews and interactions by one visitor, with no gap longer than 30 minutes between them. If a visitor returns an hour later, a second session starts.
• Pageviews: the number of pages opened. Every reload, and every time a visitor goes back to a page they already saw, counts as another pageview.
• Mobile visitors: the percentage of visitors who used a mobile device.
• Avg. time session: the average length of a session: the total time counted between pageviews, divided by the number of sessions.
• Avg. time per page: the average time per session divided by the average number of pages opened per session.
• Engagement: the percentage of sessions in which the visitor opened more than two pages, clicked an interactive element on a page, or stayed on a page for longer than 15 seconds without interacting (reading).
• Avg. pages / session: the average number of pages a visitor opened per session.
• Avg. scroll depth: how far visitors scrolled down the pages in the selection on average, as a percentage, measured in steps of 25%.

Sessions and pageviews graph

The timeline graph at the top of the Statistics page, directly under the page header, shows the number of sessions and pageviews over the selected date range. When the date range is a single day, such as Today or Yesterday, the graph shows the numbers per hour.

The page header also shows Active visitors: the number of visitors who are active right now on all domains in your Maglr account.

Page overview

The Page overview table shows the statistics of each page of a project. It appears when you view the statistics of one project. When you view all projects or a domain, the Projects table shows Visitors, Sessions, Views and Avg. time per project instead.

The table has these columns:

• Seen by: the percentage of all unique visitors in the selection who opened this page.
• Visitors: the number of unique visitors who viewed the page.
• Sessions: the number of sessions in which this page was viewed.
• Views: the number of times the page was viewed. This number is not unique: it goes up when a visitor reloads the page or returns to it.
• Entry: the number of visitors who entered the project on this page. The entry page is the first page in a session and shows where visitors start.
• Exit: the number of visitors who left the project on this page. The exit page is the last page in a session and shows where visitors leave.
• Bounce: the percentage of visitors who entered on this page and left without interacting.
• Time / page: the average time a visitor spent on this page.

To see the statistics of one way of sharing the project, click a tab above Page overview: All, Publication, Microcontent, Embed, Personalised or Presenter app. Which tabs show depends on the features in your account. The Shared format filter in the left column makes the same choice.

To see the full statistics of one page, click the page in Page overview. The whole report then filters to that page, and the page appears as a Page tag under Active filters.

Page information and interactions inside a page

When you view the statistics of one page, the Statistics page adds two sections about that page. You get there by clicking a page in Page overview, or by clicking the chart icon on a page in the dashboard.

• Page information: details of the page, such as its type, its position in the project, the number of scenes, words, videos and clickable elements, and its length.
• Interactions inside this page: for pages made in the editor, a list per scene of the interactive elements and how visitors used them. The columns are Events (the type of interaction), Value (for example an external URL or the name of a group, element or scene), Clicks (every click counts, not unique), Visitors (unique visitors who performed the interaction) and Total (the percentage of visitors to the scene who performed the interaction).

If Interactions inside this page shows "Republish this page to see statistics per scene.", republish the page to see the statistics per scene.

Events overview

The Events overview section shows the interactions (events) visitors performed in the selection, such as playing a video, opening a link or submitting a form. It is always shown.

Events are grouped in three columns:

• Category: the type of element, for example Video or Form.
• Action: what the visitor did, for example Play or Submit.
• Label: the specific element or value.

Each category and action shows how many times it was triggered. Each label shows Events (the total number of times the event was triggered) and Visitors (the number of unique visitors who triggered it). Click a category to see its actions, and click an action to narrow down the labels.

Visitor info: location

The location box in the Visitor info section shows where your visitors are, with the tabs Countries, Cities and Languages.

Click a row, for example a country, to filter the whole report on it. Click the expand icon on the box to open a longer list of up to 100 rows.

Visitor info: referrers and UTM codes

The referrer box in the Visitor info section shows where your traffic came from, with these tabs:

• Referrers: the website or channel visitors came from, such as Google or a social media channel.
• Source, Medium and Campaign: the values of the UTM codes in the URL that visitors clicked.

Click a row, for example a referrer, to filter the whole report on it. Click the expand icon on the box to open a longer list of up to 100 rows.

To learn how to add UTM codes to the links you share, read Track visitors with UTM codes.

Visitor info: devices and browsers

The last part of the Visitor info section, at the bottom of the Statistics page, shows which devices and software visitors used to view your project. It has two boxes with these tabs:

• OS: the operating system.
• Browsers: the browser.
• Platforms: the type of device, such as desktop or mobile.
• Screens: the screen size.

Click a row, for example the Mobile platform, to filter the whole report on it. Click the expand icon on a box to open a longer list of up to 100 rows.

Refreshing and printing the statistics

The reload icon and the print icon are at the top right of the Statistics page header. Click the reload icon to update the statistics.

To print the statistics or save them as a PDF:

1. Click the print icon at the top right of the Statistics page.
2. Wait while the message "One moment...loading print version" shows and all sections load.
3. In your browser's print dialog, print the page, or choose to save it as a PDF.

The printout leaves out the left filter column and the icons.

When no statistics are shown

The Statistics page only collects data for projects that are active and published online. In some of the cases below, a warning under the graph tells you that no data is collected. No statistics are shown or collected in these cases:

• An ad blocker is on: an AdBlock browser extension stops the Statistics page from loading the statistics. Disable it while you view the statistics.
• The project is inactive: no new data is collected for a project that is set inactive. You can still view the data collected before.
• Statistics are switched off for the domain: the project is shared on a domain where Activate standard Maglr statistics is switched off.
• Statistics are switched off for all domains: the warning says the Maglr dashboard statistics are disabled.

If your domain uses cookie consent in Strict mode or Manual mode, statistics are only measured for visitors who accepted the cookie terms. Your numbers can then be lower than your real traffic.

Switching on statistics for a domain

Maglr statistics are switched on for a domain by default. To switch them back on:

1. In the top menu of the dashboard, click Settings.
2. Click Domain names.
3. Click the pencil icon next to the domain.
4. Under Statistics & integration, switch on Activate standard Maglr statistics.
5. Click Save changes.

Frequently asked questions

Why don't I see any statistics?

The Maglr statistics don't show when an AdBlock browser extension is on, so disable it while you view them. No data is collected when the project is inactive or not published online, when Activate standard Maglr statistics is switched off for the domain the project is shared on, or when statistics are switched off for all domains. If the domain uses cookie consent in Strict mode or Manual mode, only visitors who accepted the cookie terms are counted.

What is the difference between visitors, sessions and pageviews?

A visitor is one unique visitor, counted within 24 hours based on IP address and browser. A session is one visit by that visitor: a series of pageviews and interactions with no gap longer than 30 minutes between them. A pageview is every page opened, including reloads and returns to the same page. One visitor can have several sessions, and one session can have several pageviews.

Why are Mobile visitors and Engagement shown as percentages?

Mobile visitors is the share of all visitors who used a mobile device. Engagement is the share of sessions in which the visitor opened more than two pages, clicked an interactive element, or stayed on a page for longer than 15 seconds. Both are relative numbers, so the Statistics page shows them as percentages.

Can I export the statistics?

You can print the Maglr statistics or save them as a PDF. Click the print icon at the top right of the Statistics page, wait for the print version to load, and then print or save as PDF from your browser's print dialog.

Why does a page show "Republish this page to see statistics per scene"?

This message shows in Interactions inside this page when the Statistics page can't find the scene details of the published page. Republish the page to see the statistics per scene.

Updated on: 16/10/2026