Articles on: General questions (f.a.q.)

How our native statistics work

Maglr statistics are the visitor statistics Maglr collects for your published projects with Pirsch, a German cookieless analytics service. They set no cookies and store no personal data, they are on by default for every domain, and you see the results in the Maglr dashboard as Visitors, Sessions, Pageviews and Events.


How Maglr statistics identify visitors without cookies


Maglr statistics recognise a returning visitor with a temporary anonymous identifier instead of a cookie. Statistics need some way to link page views to the same visitor: a count of page views alone does not tell you how many unique visitors a project had, or how many pages each visitor viewed. Cookie-based analytics do this by storing a unique number in the visitor's browser and sending it with every page view. Pirsch creates the identifier from browser data instead (a method called fingerprinting), so no cookie is needed.


This is how it works:


  • When a visitor opens a published Maglr project, the page sends a request to stats.maglr.com (Maglr's endpoint for Pirsch) for every page view and for every interaction with an interactive element, such as a click on a button, a video play or a form submit.
  • Each request carries:
    • the page URL and, for an interaction, the name of the interaction
    • the visitor's IP address
    • the browser string, which contains the browser, browser version and operating system
    • the screen size
  • For each request, Pirsch creates an anonymous identifier from the IP address, the date, the browser string and a secret salt.
  • Pirsch stores only this identifier. The IP address and browser string are not stored.
  • The identifier cannot be turned back into the IP address or browser string, so it cannot be traced back to a person.
  • Pirsch links the visitor's page views and events to the identifier. This shows that the same anonymous visitor viewed several pages in a row, without revealing who the visitor is.
  • The identifier is valid for 24 hours. After that, a new identifier is created.


In the end, Pirsch stores only a set of anonymous identifiers with the page views and events linked to them. If this stored data were ever leaked, it would contain no IP addresses or personal details.


Turning Maglr statistics on or off


Maglr statistics are set per domain with the Activate standard Maglr statistics switch, which is on by default. If you turn the switch off, Maglr statistics stop collecting data for that domain, and when you view that domain's statistics in the dashboard, a Statistics not activated warning appears.


To check or change the setting:


  1. Go to Settings > Domain names.
  2. Click the pencil icon next to the domain.
  3. In the Statistics & integration section, turn Activate standard Maglr statistics on or off.
  4. If Activate cookie consent notification is on, check the Consent mode. With Light mode, Maglr statistics are measured for every visitor. With Strict mode or Manual mode, Maglr statistics are only measured for visitors who accept the cookie consent.
  5. Click Save changes.


Accuracy of visitor and session counts


In Maglr statistics, page view and event counts are accurate, but visitor and session counts are estimates. In the dashboard, a session is one visit to the project. If the same visitor comes back after more than 30 minutes, that counts as a new session.


Visitor and session counts can be lower than the real number in these cases:


  • Shared office setups. Two visitors with the same IP address, browser and operating system on the same day get the same identifier and count as one visitor. For example, if a project is shared inside an organisation where everyone uses the same type of computer and the same office IP address, many people count as one visitor with many page views and events. The page view and event counts are still correct.
  • Strict or Manual consent mode. If the domain's Consent mode is Strict mode or Manual mode, Maglr statistics are only measured for visitors who accept the cookie consent. Visitors who don't accept are not counted at all. Light mode measures Maglr statistics for every visitor.


Frequently asked questions



Maglr doesn't think a cookie consent banner is needed for Maglr statistics, but this is a gray area and not legal advice. Maglr statistics set no cookies, store no personal data, and use an anonymous identifier that changes every 24 hours. Your company policy may still require you to tell visitors what happens to the data a project sends. In that case, turn on Activate cookie consent notification for the domain, and add an explanation or a link to your privacy policy to the cookie consent text. See Configure cookie consent. Choose Light mode as the Consent mode if you want Maglr statistics to keep measuring every visitor; with Strict mode or Manual mode, Maglr statistics are only measured for visitors who accept.



Yes. When Activate cookie consent notification is on for a domain, the Consent mode decides when Maglr statistics are measured:


  • Light mode: Maglr statistics are measured for every visitor, whether or not they accept.
  • Strict mode: Maglr statistics are only measured after the visitor accepts.
  • Manual mode: Maglr statistics are only measured after the visitor accepts.


With Strict mode or Manual mode, the dashboard shows fewer visitors, because visitors who don't accept are not counted.


Can I use Google Analytics or Google Tag Manager with Maglr statistics?


Yes. Google Analytics (GA4) or Google Tag Manager can run alongside Maglr statistics on the same domain. In the domain's Statistics & integration section, turn on Google Analytics or GTM, choose the Integration type, and enter your code in GA4 code or GTM code. Google Analytics uses cookies, so also turn on Activate cookie consent notification for the domain. In Light mode, Google Analytics runs anonymised until the visitor accepts (and stays anonymised if Activate Google Analytics in anonymous mode is on); in Strict mode, Google Analytics only runs after the visitor accepts.


How can I check how Pirsch creates the visitor identifier?


Pirsch publishes its source code on GitHub. Developers can read it to check how the anonymous visitor identifier behind Maglr statistics is created and that it matches Pirsch's description.


Do visitors notice Maglr statistics?


No. Maglr statistics themselves are invisible to visitors: they set no cookie in the visitor's browser. With Light mode, or when Activate cookie consent notification is off, Maglr statistics measure every visitor without needing their consent. With Light mode, visitors still see the cookie consent notification, but their answer doesn't affect Maglr statistics. As a Maglr user, you see the results in the Maglr dashboard.

Updated on: 16/10/2026