Articles on: Share & analyse

Gated publication behind a landing page

To gate a whole publication, put a separate landing page with a form in front of it. After the visitor submits the form, they are redirected to the publication, which you keep hidden with an auto-login link or a hard-to-guess URL.


You set this up with two projects:


  • The publication: the content you want to gate, hidden so visitors can only reach it through the landing page.
  • The landing page: a Micro content project with a form that redirects to the publication after a successful submit.



When to use a landing page


A gated landing page fits when you want to introduce a campaign and collect lead details before a visitor reaches the publication, for example for a whitepaper. The landing page shows what the visitor can expect, without revealing any of the publication itself.



An auto-login link is a project link that logs the visitor in to a secured project. Use it as the redirect target when the publication must not be reachable through its normal URL.


  1. In the dashboard, open the menu on the publication's project tile and click Settings.
  2. Open the Security tab.
  3. Switch on Activate security.
  4. Switch on Automatically generate a login link.
  5. Save your changes, and make sure the project is published live.
  6. Open Share and, under "Link to project or page", copy the link. This is the auto-login link that you use as the redirect URL.


Anyone who has the auto-login link can open the publication, and the link does not expire. If a visitor copies the URL from their browser's address bar and shares it, the person who opens it sees a "Link incorrect" page instead of the publication.


For more about project security, see Securing your projects.


Hiding the publication with a hard-to-guess URL


A hard-to-guess URL keeps the publication public, but makes its link difficult to find. Use this option when the publication doesn't need a login.


  1. In the dashboard, open the menu on the publication's project tile and click Settings.
  2. On the Basic information tab, click Edit next to "Project URL".
  3. Enter a URL that is hard to guess, such as offer-k7x93q2. Project URLs are saved in lowercase, so use lowercase letters, numbers and hyphens.
  4. Save your changes.
  5. Go to Settings → Domain names.
  6. Click the pencil icon next to the publication's domain. The "Edit domain" window opens.
  7. Under "Statistics & integration", switch off Index for search engines, then click Save changes.
  8. If the domain shows an overview page, go to Settings → Categories, edit each category the publication is in, and select Hide from overview.


The Index for search engines setting applies to every project on the domain, including the landing page if it uses the same domain. Pages that are already indexed take some time to disappear from search results.


Hide from overview removes a category and its publications from the domain's overview page. A publication that is also in a category without this setting stays visible. Hidden publications stay online and reachable through their direct link.


Creating the landing page


The landing page is a Micro content project: a single page without a navigation interface, with its own URL. You can share it on its own or embed it on a website.


  1. Create a new project and choose Micro content.
  2. Design the landing page in the editor.
  3. Add the Form element to the page.
  4. In the right panel, click Select or edit form.
  5. In the Form editor, click Select form to use an existing form, or New form to create one.


If you don't see Micro content when you create a project, it isn't included in your plan.


Redirecting visitors after a Maglr form


A Maglr form can send the visitor to the publication after they submit it. Set this in the form's settings.


  1. In the editor, select the Form element and click Select or edit form in the right panel.
  2. In the Form editor, click the pencil icon next to your form, then go to the Settings step.
  3. In the dropdown that sets what happens after the form is submitted, choose Redirect to URL. The other option, Show thank you message, shows a message instead.
  4. In Redirect URL, paste the full link to the publication: the auto-login link or the hard-to-guess URL. The link must start with https://.
  5. Leave Redirect in iFrame unchecked. When it is checked, the publication opens inside the form's frame instead of the full page.
  6. Click Save form.


A Maglr form sends the submitted response to the email address(es) or webhook set in the form. It doesn't send an email to the visitor.


Redirecting visitors after an integrated form


Integrated forms from HubSpot and Marketo can also redirect the visitor to the publication after they submit the form.


  1. In the editor, select the Form element and click Select or edit form in the right panel.
  2. In the Form editor, click the pencil icon next to your HubSpot or Marketo form.
  3. Under "Extra options", paste the full https:// link to the publication in Redirect URL.
  4. Click Save form.


Maglr can't detect when a Pardot or Mailchimp form is submitted, so a Maglr redirect doesn't work for those forms. Set up the redirect in Pardot or Mailchimp itself.


With HubSpot, Marketo, Pardot or Mailchimp, you can also send the link to the publication in that tool's automation emails.


Sharing or embedding the landing page


You can share the landing page's link or embed the landing page on your own website.


  • Share the link: post it on social media or use it in an email campaign. Fill in the landing page project's SEO tab in Settings (Meta title and Meta description) so the link shows the right title and description.
  • Embed the page: open Share, go to the Embed code tab and choose an embed type: Automatic format (inject), Fixed format (manual) or Open in fullscreen layover.


Frequently asked questions


Can a visitor share the gated publication with someone else?


It depends on which link they share. If the publication is hidden with an auto-login link, a URL copied from the browser's address bar shows a "Link incorrect" page to anyone else who opens it. The auto-login link itself works for anyone who has it, and it does not expire. If the publication is hidden with a hard-to-guess URL, anyone with that URL can open it.


Does the redirect work with HubSpot, Marketo, Pardot or Mailchimp forms?


The Maglr redirect works with HubSpot and Marketo forms: open the form in the Form editor and paste the link in Redirect URL, under "Extra options". It doesn't work with Pardot or Mailchimp forms, because Maglr can't detect when those forms are submitted. For Pardot and Mailchimp, set up the redirect in that tool itself.


Why doesn't my form redirect to the publication?


Check these settings in the form:


  • The redirect URL starts with https://. Links without https are blocked.
  • The after-submit option is set to Redirect to URL, not Show thank you message.
  • Redirect in iFrame is unchecked. When it is checked, the publication opens inside the form's frame instead of the full page.
  • For an integrated form, the form is from HubSpot or Marketo. The Maglr redirect doesn't work for Pardot or Mailchimp forms.


Will a publication with a hard-to-guess URL appear in search engines?


It can, unless you switch off Index for search engines for the publication's domain: go to Settings → Domain names, click the pencil icon next to the domain, and find the setting under "Statistics & integration". This setting applies to every project on the domain. Pages that are already indexed take some time to disappear from search results.


Will a publication with a hard-to-guess URL appear on my overview page?


Yes, if the domain shows an overview page and any of the publication's categories doesn't have Hide from overview selected. To keep it off the overview, go to Settings → Categories, edit each category the publication is in, and select Hide from overview. The publication stays reachable through its direct link.

Updated on: 26/10/2026