Gated content f.a.q.

A content gate is an overlay that asks visitors to fill in a form, or shows them a freeform page, before they can read further in a published project. You set it up per project in Project settings, on the Content gate tab. This article answers common questions about how a content gate behaves. To set one up, see Configure a content gate.

Frequently asked questions

How secure is a content gate?

A content gate is light protection, meant to collect visitor details, not to keep content private. The gate is an overlay that the published page adds in the visitor's browser. The content of the page is still sent to the browser, so it is not protected. Don't use a content gate for sensitive or confidential documents. For those, use project security instead, on the Security tab in Project settings.

Can I use a content gate on a secured project?

No. A content gate is meant for projects without security. If a project has a password, a login, project security turned on, or runs on a domain with security, the Content gate tab shows the message "Turn off the security of this project to use this functionality." To use a content gate on that project, turn off its security first.

Why don't I see the Content gate tab?

Content gates are part of some plans. If your plan doesn't include content gates, Project settings doesn't show the Content gate tab. The Content gate tab is also not shown for templates.

How long does a content gate stay open after a visitor fills in the form?

After a visitor submits the gate's form or opens the Skip gate URL, the content gate stays open in that browser until the browser session ends. The browser stores a session cookie for the project's domain. When the visitor closes the browser, the cookie is removed and the content gate appears again on their next visit.

If the setting "Visitor can manually close this overlay without submission" is on, a visitor can also close the content gate without filling in the form. In that case no cookie is stored. The content gate stays closed while the visitor reads on, but appears again when they reload or reopen the project.

How can I test a content gate more than once?

After you submit the form of a content gate or open its Skip gate URL, your browser stores a session cookie that keeps the gate open. To see the content gate again, remove that cookie:

1. Open the published project in a private (incognito) window, or close all windows of your browser to end the session. You can also delete the cookies for the project's domain in your browser's site settings.
2. Open the published project again.
3. Go to the page the content gate is set on.

Can search engines index the content behind a content gate?

A content gate doesn't hide your content from search engines. The gate is an overlay shown in the visitor's browser; the page content is still part of the published page. Whether search engines can crawl the project depends on the domain it runs on: the setting "Index for search engines" must be on for that domain (Settings → Domain names, edit the domain, Statistics & integration). This setting is off for new domains. Whether a crawled page shows up in search results is up to the search engine. When a visitor opens a gated page, the content gate appears and they fill in the form to continue reading.

Can a visitor share the URL of a gated page?

Yes. A visitor can share the URL of any page in a project with a content gate. The content gate appears on the page set in "Activate overlay on" and on every page after it. The person who opens the shared link sees the content gate when they reach one of those pages, unless they already submitted the form in their own browser during the current browser session. Filling in the form opens the content gate only in the browser of the person who submitted it.

How can I send someone a link that skips the content gate?

Each project with a content gate has a Skip gate URL. It opens the published project without showing the content gate, for the rest of that browser session. To copy it:

1. In the dashboard, open the project and click Project settings.
2. Go to the Content gate tab.
3. Under "Skip gate URL", click Copy. Click Open to test the link.

The full Skip gate URL is only available when the project is active. Until then, the tab shows "Full URL available when project is active". Anyone who has the Skip gate URL can skip the content gate, so share it only with people who don't need to fill in the form. The Skip gate URL also opens other projects on the same domain that use the same form or freeform page as their content gate.

Can I use the same form as a content gate on several projects?

Yes. You can use the same form as the content gate on several projects. If those projects run on the same domain, a visitor who submits the form on one project can open all of them without filling in the form again, for the rest of that browser session. The same applies to a custom content gate: projects on the same domain that use the same freeform page as their gate open together.

Is a content gate multilingual?

Yes, in different ways for the two gate types:

• Standard content gate: the form opens in the language of the publication. Fill in the form's texts for each language you publish in, so visitors see the form in their language.
• Custom content gate: the gate shows one fixed freeform page. A project has one language and one content gate, so each language version of a publication is a separate project. In each of those projects, set the content gate to a freeform page in that project's language.

Can I measure the performance of a content gate?

Yes. A content gate sends an analytics event when it appears, when a visitor closes it without submitting the form, and when the form is submitted. To learn how to track these events, see Measure your content gate.

Updated on: 20/10/2026