Getting started
Content personalisation
Content personalisation in the editor can be used to deliver relevant content, based on your target audience's personal data. Data such as their first name and email address and other gathered data from CRM Systems like interests and motivations. When you publish the right content and experience to the right person at the right time, you stand a better chance of making your readers feel heard, having more meaningful interactions and nudging them to convert. Examples of personalised contentFew readersMake texts and images replaceable
With the Personalise feature, you can make texts and images in your project replaceable: they are swapped out with content for each recipient, such as their name, company or contact details. This way, one project can be personalised for many different people. Texts Right-click on a text element and choose personalise element to make it customisable. A pop-up will open where you can name the 'replaceable' and have the choice to replace the entire text or only a specific part of the tFew readers
Personalise module
Send a Personalised Publication in 7 steps
If you have a publication which is prepared for personalisation features, you will be able to change its texts and images with custom content. If you have this feature activated and want to start creating a project, please see the following link first: How to create personalisable elements in a page. When your project is ready and you want to create an e-mail or link to the personalised publication, you can navigate to the SendFew readersPersonalise through URL parameters
Content personalisation in the editor can be used to deliver personalised content based on your target audience's personal data. Data such as their first name and email address and other data you have available from your CRM tools, like interests. Our Personalise module is a feature that lets you tailor the replaceable texts on your publications to match keyword parameters, elements and other sources, using external variables you can attach to the final URL. ![Image: example of a personFew readersGet insights from Analytics Dashboard
Once you have sent the personalised publication to the recipients, you would obviously like to know how your publication is performing. When you return to the Send tab in the Maglr dashboard, you will find a reporting interface that allows you to monitor your publication's performance by tracking metrics like unique visitors, page viewsFew readers