Embed a Mailchimp form

To embed a Mailchimp signup form in a Maglr publication, you paste the full URL of the Mailchimp form into a Form element in the editor. Maglr then shows the Mailchimp form on your page. To let Maglr register submissions (for a content gate, a Redirect URL or your statistics), you also set Mailchimp to redirect to a Maglr confirmation URL after submission.

Getting your Mailchimp form URL

Maglr needs the full URL of your Mailchimp signup form. Mailchimp shows a short signup form URL first, and that short link redirects to the full URL.

To get the full URL:

1. In Mailchimp, open your signup form in the form builder.
2. Copy the signup form URL.

3. Open that URL in your web browser. It redirects to the full form URL.
4. Copy the full URL from your browser's address bar. This is the URL you paste into Maglr. It looks similar to this:

Redirecting Mailchimp submissions to Maglr

Set your Mailchimp form to redirect to https://forms.maglr.com/confirm after submission. This redirect is how Maglr knows the Mailchimp form was submitted. You need it when the form sits in a content gate, when you set a Redirect URL for it in Maglr, or when you want submissions counted in your statistics. Without it, the content gate does not unlock, the Redirect URL is not followed, no submission is recorded, and the visitor sees Mailchimp's own thank-you message inside the form.

To set the redirect in Mailchimp:

1. In Mailchimp's form builder, open the confirmation thank-you page setting from the forms dropdown.
2. Choose the option to send subscribers to another URL instead of showing the thank-you page.
3. Enter https://forms.maglr.com/confirm as the URL.
4. Save your changes in Mailchimp.

You don't need to edit the text of Mailchimp's thank-you page, because visitors are sent to the confirmation URL instead.

After a visitor submits the Mailchimp form, Maglr does the following:

• If the form sits in a content gate, the gate unlocks.
• If you set a Redirect URL for the form in Maglr, the visitor is sent to that URL.
• Maglr records the submission in the publication's statistics. A form on a page shows up as a Form event in the Events overview.

Adding a Mailchimp form to a page

To add a Mailchimp form to a page in Maglr, you place a Form element on the page and embed the Mailchimp form URL in it:

1. Open the page in the editor.
2. Click Add in the left panel.
3. In "Add elements", open the Specials category.
4. Drag the Form element onto your page.

5. In the right panel, click Select or edit form. The Form editor opens on your Forms overview.
6. Click New form.
7. Choose Embed an existing form.
8. In Form name, enter a name for the form.
9. In the Type code dropdown, select Mailchimp.
10. In the text box below "How do I add Mailchimp code?", paste the full Mailchimp form URL. The section is headed Embed code, but for Mailchimp it takes the form URL, not embed code. A preview of the form appears on the left.
11. Optional: under Extra options, enter a Redirect URL to send visitors to a web page after they submit the form. The Redirect URL must start with https://, and it only works when the Mailchimp form redirects to https://forms.maglr.com/confirm.
12. Click Save form. You return to the Forms overview.

13. Click Select form next to your new form. The Form editor closes and the form appears on your page.

Frequently asked questions

Can I paste Mailchimp's embed code instead of the form URL?

No. For a Mailchimp form, Maglr needs the full URL of the signup form, not Mailchimp's HTML embed code. To get the full URL, open Mailchimp's short signup form URL in your web browser and copy the URL it redirects to.

Why doesn't my content gate unlock after someone submits the Mailchimp form?

Maglr only knows a Mailchimp form was submitted when Mailchimp redirects the visitor to https://forms.maglr.com/confirm. In Mailchimp's form builder, set the confirmation thank-you page to send subscribers to https://forms.maglr.com/confirm. Without this redirect, the content gate stays locked.

Why doesn't the Redirect URL work for my Mailchimp form?

The Redirect URL set in Maglr works for a Mailchimp form only when both of these are true:

• The Mailchimp form redirects to https://forms.maglr.com/confirm after submission, set in the confirmation thank-you page setting in Mailchimp's form builder.
• The Redirect URL starts with https://. Maglr blocks redirect URLs that don't use https.

Can I select or edit the form in the mobile layout?

Not for a Form element that also appears in the desktop layout. When you select such a Form element in the editor's mobile layout, the Select or edit form button is disabled and the editor shows "The form can only be edited on desktop." Switch to the desktop layout to select or edit the form there.

Can I use the same Mailchimp form in other projects?

Yes. Forms you create or embed in the Form editor are available in multiple projects. To reuse one, add a Form element, click Select or edit form, and click Select form next to the form in the Forms overview.

Updated on: 20/10/2026